Villi Pohjola – The Wild Northland

Villi Pohjola collection (lit. The Wild Northland) is inspired by days spent in a summer house in the Finnish archipelago. The closeness of the sea and small dreamy seaside towns influenced the hand drawn print.

Photography: Unto Rautio
Model: Alisa T.
Location: Uusikaupunki archipelago, Finland

More collaborations

Mielenmaisemia – Mindscapes

With Mielenmaisemia (lit. Mindscapes) we wanted to celebrate beauty, memories and imagination. To find meaningful existance you don’t have to travel far.

Unien talo – House of Dreaming

Unien talo (lit. House of Dreaming) pattern was inspired by our renovation project of 104-year old log house and our dreams of architecture.

Onnenmaa – Arcadia

In Onnenmaa (lit. Arcadia) pattern we concentrated on brush painting and free association to build a dream-like temporarily safe space from the daunting world situation.

Ikiaika – The Eternal

In Ikiaika (lit. The Eternal) collection we wanted to channel the aesthetics of prehistoric Finnish cave paintings and artefacts into a modern and interesting hand-drawn print fabric.

Seitsemän palaa – Seven Pieces

For Seitsemän palaa (lit. Seven pieces) print we drew large amount of patterns that we constructed into caleidoscopic form according to shapes of ancient tangram transformation puzzle game.

Maailman synty – The Birth of the World

Maailman synty (lit. The Birth of the World) print is inspired by the age old Finnish creation myths and the rich Finnish wall rug tradition.

Myrskyn jälkeen – After the Storm

Myrskyn jälkeen (lit. After the Storm) pattern combines hand-drawn chaotic nature elements with square grid structure. It is inspired by the aesthetics the old school teaching boards.

Yö metsässä – A Night in the Forest

Yö metsässä -pattern (lit. A Night in the Forest) tells a story about life in the forest. It tells about communication between people and their surroundings, based on love, mutual aid and respect. The inspiration stems from traditional Finnish lifestyle blended with magical elements, an old weird Finland that never existed.

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